“The Great Doctor Shortage”
Association of American Medical Colleges
A significant number of western nations are facing a shortage of doctos and healthcare workers.
This shortage will lead to huge consequences, but it’s tough to wrap your head around how that will affect everyday people.
To bridge that gap, we created an award winning, dystopian vision of the future, rooted in the art of graphic novels.
Campaign site: https://aamcaction.org/doctor-shortage/
Awards
2015 Gold Award in Social Media | Marketing IMPACT Awards | AAMC “American Doctor Shortage”
2015 Finalist- Video Campaign of the Year | Marketing IMPACT Awards | AAMC “American Doctor Shortage”
2015 Finalist - Digital Campaign of the Year | Marketing IMPACT Awards | AAMC “American Doctor Shortage”
The digital campaign's centerpiece was an immersive, interactive website and 3-part video series.
The creative was stylized like a comic book - a visual system of panels, typography, and pulpy illustrate, and animated visuals.
It told the story of a young doctor, caught in
the cross-hairs of the shortage.
Select panels
Select videos
Episode 1
Episode 2
Episode 3
The team
Art Director, Film Co-Director, Writer: Jessica Lacombe
Film Co-Director, Animator, Illustrator: Andrew Zimbelman/FCC
Sound Design: Chris Grehan
Assistant Editor: Joshua Depew
Talent: Allegra Clark, Daryl Edwards, Dawson McKay, Dave Braxton, Reen Vogel