“ESB Mobile Game”
Ford
How do you commemorate the anniversary of Ford putting a convertible on the roof of the Empire State Building? You re-imagine the moment as a mobile game and invite users to customize their own convertible and do it too!
The online game included quiz questions and animation. For every right answer, players saw their car move up the Empire State Building - from NYC street level to the roof!
Play the game here: action.ford.com/mustang-quiz.
The team
Co-Director & Writer: Jessica Lacombe
Co-Director & Animator: Jen Epstein
Other Ford work
“That’s C-MAX Live”
To announce the Ford C-MAX, we created this short, sharable promo spot. This short and sweet video shows Ford fans hamming it up in front of our event art.
Post-Producer: Jessica Lacombe
Editor: Drew Blatman
“Cheryl”
Ford & American Idol
Meet Cheryl. She’s a lifelong Ford fan.
She used to have a 1951 half-ton pickup.
And a 1968 Mustang.
Now she’s got a bright blue 2012 Mustang, and she loves American Idol.
This campaign paired Ford with American Idol and gave Ford members (online fans) like Cheryl tickets to the show. We invited Cheryl to take us on a drive with her husband, Barry, and the dog, Colonel Klink to go to a live taping. This is the video of her big day.
Creative Director, Producer: Jessica Lacombe
Camera: Adam Silver
Editor: Nick Kraus
Talent: Cheryl Wilhite, Barry Wilhite, Colonel Klink
