“Sheldon”
Be the Match

Out of the 12.5 million people on the Be The Match bone marrow registry, not one person is a match for Sheldon…yet.

The campaign’s goal was to generate awareness for Be The Match and recruit more potential donors to the registry to help Sheldon, and patients like him, receive a life-saving transplant.

Through careful research within Be The Match's network, we found Sheldon and created this video over two days in North Carolina.