“The Standoff”
Volkswagen & People for Bikes
Volkswagen and People for Bikes wanted to promote Bicycle Safety Month.
As a non-driver/non-cyclist, I was (somehow!) unaware of the tensions between cyclists and drivers. I came away thinking that the hostility was absurd.
This inspired the idea for "Standoff": An absurdist tribute to the Spaghetti Western genre, this video depicts an old-timey western standoff - between a car and a bicycle.
The spot aired online, broadcast, and on jumbotrons in Major League Soccer stadiums across the United States.
The team
Creative Director/Writer/Co-Director: Jessica Lacombe
Co-Director: Drew Blatman
Camera: Billy Green
Line Producer: Shannon Semmler
AC/AP: Nick Kraus
Field Audio: Jesse Millward
Editor: Drew Blatman
Cast: Lynn Kavanagh, David Hadden