The Summer of Self Care campaign was designed to empower One Medical members and fans — of every age, lifestyle, and body — to enjoy and care for themselves this summer and know that One Medical is with them along the way. The strategic focus was engagement and growth.

The campaign collateral included 7 self-care themes, 5 homepage takeovers, 4 social media waves, 20+ custom email designs, and 1 direct (print) mail drop.