Hlth. (“health”) is the leading health event that brings together the entire U.S. ecosystem, with a focus on health innovation and transformation.
20,000+ attendees
40% C-Suite
24% VP
350+ speakers
900+ sponsors
150+ media organizations
Context
HLTH. provided an opportunity for One Medical and Amazon Health to communicate a shared vision to more than 20,000 experts and thought leaders who attended, in the press, and on social media.
One Medical’s participation was anchored by Andrew Diamond (One Medical), Neil Lindsay’s (Amazon Health), and Arianna Huffington’s mainstage keynote. The topic of discussion was making it easier for people to get and stay healthy, as well as the importance of One Medical’s human-centered approach to care.
In total, One Medical had a signature booth in the event and Amazon Health participated in 8 panels throughout HLTH.
identity
One Medical’s presence at hlth. included Event and Experience design, OOH, print, digital, and video.
Registration promo
We created an event identity and collateral system to promote the One Medical brand and generate energy and attendance.
Promotional postcard
Promotional & In-Event flyers
Event poster
SWAG | Yoga mat
Booth & event design
Our booth needed to stand out in a crowded conference space. We knew this was a multi-day event and attendees would be busy and tired.
So we made our booth story about REST. Specifically, the medical benefits of taking a break.
We created a relaxing space, where attendees could sit down, take their shoes off, rub lavender oil on their temples, do a mindfulness meditation, stretch (and get a free yoga mat!), and learn more about One Medical’s benefits.
Booth schematic A
Booth schematic B with panel assignments
One Medical Booth Design | Full system
Booth panel A with cabinet demarcation
Booth panel C
Booth panel D
Booth monitor video (looping)
Mainstage panel with Arianna Huffington, Andrew Diamond (One Medical),
and Neil Lindsay (Amazon)
Social coverage
The team
Creative Director: Jessica Lacombe
Associate Creative Director (Art & Interactive): Hannah Cusworth
Associate Creative Director (Copy): Nathan Kuntz
Senior Video Creative Producer: Graham Paterson
Creative studio partner: What Else Studio